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New City Lights Brewing sign will light up the Valley

The new City Lights Brewing Company sign will be lit for the first time on Feb. 16.
The new City Lights Brewing Company sign will be lit for the first time on Feb. 16.

A brand new sign will soon be visible to the occupants of the 250,000 cars that pass the Menomonee Valley on I-94 each day.

City Lights Brewing Company will flip the ceremonial switch on its brewery sign for the very first time this evening at 5 p.m.

The "old school" sign – which will be lit by Corey Zetts, executive director of Menomonee Valley Partners – was created by Poblocki Sign Company. It will be erected atop the five-story octagonal "Tower Building" on the City Lights Campus. The sign itself is 3 feet, 8 inches tall and illuminated by white LED bulbs.

"The City Lights sign is a welcoming beacon for a revitalized Menomonee Valley," notes Zetts. "The Valley has embraced its industrial past while evolving to create a bright new future, in the same spirit that Robin [Gohsman] and the City Lights team lovingly restored this former coal gasification plant as a state-of-the-art brewery. We couldn’t be more excited to have City Lights become one of the Valley’s iconic places."